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SEO Audit Gadget

Use the SEO audit gadget to analyze your pages for data that would reduce their ranking in search engines.
The gadget evaluates the following characteristics of each page:

Characteristic Details Message
Page title length Should not be longer than 70 characters Page title too long
Page title same as page link text The value of the Page title fields is the same as the value of the Page link text field. Unmodified Page title
Length of the page description Should not be longer than 150 characters Page description too long
Description meta tag is missing The page meta-data does not have a value in the Page description meta-data field. This field generates the value for the description meta tag. If this field has no value, the description meta tag is not included when publishing the page No description meta tag
Specified keyword is missing The specified keyword is included in at least one of the audited fields of the Page Meta-data, but is missing from at least one of the others. Audited fields include Page link TextPage title, and Page description. The reported severity is higher if the keyword is missing from two of the three fields, and is lower if it is missing from only one of the three fields. Keyword "the keyword" not used in the description meta.
Keyword "the keyword" not used in the page title.
Keyword "the keyword" not used in the page link text.

 

SEO Audit Gadget

SEO Audit Gadget as displayed in the right column

 

Gadget Columns

Link Text/Path: The Page Link Text field on the page meta-data, and the path to the page in CM1, starting from the //Sites node.
Title: The page title, as defined in the Page title field on the page meta-data. You can sort on this column by clicking on its heading.
Description: The page description as defined in the Page Description Meta Tag field on the page meta-data. You can sort on this column by clicking on its heading.
Issues: The first two SEO issues discovered for the page. If more than two issues are discovered for the page, a More link is added. Click on the More link to display the complete list of issues for the page.
Severity: A graphical representation of the number of SEO issues discovered on the page. Generally, if CM1 discovers fewer issues, it fills in fewer bars; CM1 fills more bars when it discovers more issues. The color of the graph also changes, from yellow when CM1 discovers few issues, to orange when it discovers a moderate number, to red if CM1 discovers a high number. If CM discovers no SEO issues on the page and Severity is set to All, the gauge is completely green. You can sort on this column by clicking on its heading.

Configuration Properties

 

SEO Gadget Configuration

 

Sites: The CM1 site whose search engine optimization you want to analyze. Options include each site defined in your CM1 installation, and All Sites, which returns an assessment of pages in all sites in your installation.
Status: Filter for page results based on workflow state. Options for this filter include all workflow states in the system.
Keyword: Keyword string for which to audit. Keyword acts as both a filter and an audit criterion. Pages are only included in audit results if they include the specified keyword. One keyword string can be configured per instance of the gadget; if you want to filter and audit on additional keywords, you must add additional instances of the gadget. The keyword string can include multiple words separated by spaces; in other words, "content management system" is a valid keyword. Matches are not case-sensitive; both "content management system" and "Content Management System" are treated as the same keyword. Pages are only reported if the keyword matches exactly (including spaces but not matching capitalization) in at least one of the following fields: Page link textPage title, or Page Description. The keyword is also added to the title of the gadget instance in the Dashboard.
Severity: Filter for page results based on the amount of SEO issues discovered. Options for this filter include:

  • Severe only
    Page are included in the audit results if they fail audit on all audited SEO issues.
  • High or above
    Pages are included in the audit results if they fail audit on 75% or more of audited SEO issues.
  • Medium or above
    (Default) Pages are included in the audit results if they fail audit on 50% or more of audited SEO issues.
  • Moderate or above: Pages are included in the audit results if they fail audit on 25% of more of audited SEO issues.
  • All
    All pages are included in the audit results, including pages that do not fail any audited SEO issues.

NOTE: Pages must pass all filters to be included in the audit results. For example, if you specify a keyword, the Draft status, and the High severity, pages will only be included in the results if they include the keyword, are in the Draft state, and fail audit on at least 75% of audited SEO issues.

Working with Pages from the Gadget

To preview a page, click on the arrow in the Action column in the row of the page and from the menu choose Preview. CM1 displays a preview of the page.
To edit a page, click on the arrow in the Action column in the row of the page and from the menu choose Edit. If you have edit access to the page, CM1 displays the page editor. If you do not have access to the page, CM1 displays a warning message.
For additional information about editing pages, see Editing Content on a Page or Template.

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